Book Launch Promotion Ideas
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Whoa. The internet is getting crazy! Being a blogger has always been a bit of a rollercoaster ride, but the drops (ahem…plummets) have gotten bigger over the last few months. Historically, we have seen social traffic pendulum with the newer networks shying away from links giving us little hope that the future is a blast…
Libraries and schools can use book poster templates in numerous creative ways to promote literacy and engage their communities. They’re perfect for creating seasonal reading displays, highlighting new acquisitions, or featuring student book reviews and recommendations. Educators can use them to design posters for reading challenges, author visits, or literary themed events like banned books week. Libraries often use these templates to create series spotlights, staff picks displays, and promotional materials for book clubs or storytimes, helping to make their collections more visible and appealing to patrons.
Best Book Promotion Ideas
Can a book that was self-published become a bestseller? Historically, traditionally published books have performed better on bestseller lists. Self-published novels can, however, make bestseller lists.
Customers love free samples—whether that’s tiny portions of a new frozen pizza at the supermarket or an excerpt of your novel! Consider offering a portion of it—one or two chapters, the first five pages, etc.—as a freebie for new readers. You can use a site like Bookfunnel to upload the excerpt and create a landing page where interested readers can download it. Be sure to include an option for them to sign up for your newsletter as well so that you can continue reaching out through drip campaigns and follow-ups that will keep your book in their mind.
Promo site prices range from free to hundreds, and well-chosen promotions reach their intended audience, increase sales, and minimize expenses. To be clear, this list of sites does not endorse or recommend one service provider over another, and please keep in mind links worked at the time recorded but may change.
Crafting a book trailer is an effective book promotion tactic to offer potential readers a glimpse of your book’s content. Additionally, a book trailer, a brief video, is shareable on social media, your website, and various online platforms.So, Here are a few tips for creating a book trailer:
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
TikTok Book Promotion Ideas
Why did you write your book or series? What personal experience inspired it? Human stories drive connection. Getting personal on BookTok goes a long way, like author Christina Bacilieri. Post about your pets, your writing schedule, tour of your favorite indie bookstore, favorite local coffee shop (then tag all of them in your video). A lot of authors struggle with this aspect, but TikTok users want to see the personal side of you as well!
#ReadingList – This hashtag is useful for authors who want to share their reading list with their followers. By using this hashtag, you can connect with readers who are looking for new books to read and expand your audience.
You have to have a certain number of followers on TikTok in order to include a link in your bio. I don’t know what that number is because I’m not there yet, but once you have that, you have one link, so use it wisely. For example, you could set up a LinkTr.ee so viewers would click one link to get to a page with all of your relevant links. Or, set up a specific page on your website with all of the information/links you want your potential readers to have access to.
TikTok videos are great to repurpose as Reels for Instagram or as Shorts for YouTube. Or consider linking to them in your email newsletter or sharing them on your other social media platforms. You might gain some new followers in the process.
This recent New York Times article tells a fascinating story of an author who experienced an uptick in her book sales last summer (6 years after its publication). She came to realize that the new sales were a result of readers posting about the book on TikTok! Here’s an excerpt from the article:
We’ll interview the author and post those questions and answers on blogs and social medias so that readers get to know about author and his book. This will make author famous along with his book among the reading community.
